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Yellowfin Ocean Sports

About Us

Yellowfin Ocean Sports is your go-to destination for all things water sports in the picturesque area of Santa Rosa Beach, FL. Established in 1999, we take pride in being a locally-owned business offering a wide range of products and services including canoe and kayak rentals, beach chairs, fishing pole rentals and gear, bike rentals, and more...we cater to outdoor enthusiasts of all ages! Our store is stocked with everything you need for a fun day out on the water, from sunscreen to fishing bait. Visit us in Santa Rosa Beach for all your aquatic adventures needs.

Areas Served

What We Offer

Our Specialties include:

Locally-Owned

Our Services include:

Outdoor Sporting Store
Beach Store
Surf Charters
Fishing Charters
Bay Charters
Boating Store
Bike Shop
Beach Rentals
Gift Store
Fishing Rod Rentals
Kayak Rentals
Paddle Board Rentals
Bike Rentals
Kid's Bike Rentals

Our Brands include:

YETI

Our Products include:

Fishing Gear
Coolers
Fishing Bait and Tackle
Beach Chairs
Hats
Men’s Clothing and Apparel
Men’s Swimwear
Flip Flops
Sunscreen
Performance Shirts
Sunglasses

Testimonials

On 8/9/2026 Walter Finch had this to say:
Friendly knowledgeable staff. Great customer service. The assistant manager said call us if you need help or more tips to catch fish.

On 7/31/2026 Wilson Rogers had this to say:
Awesome local baitshop with friendly and knowledgeable staff willing and capable of helping fishermen not experienced with local waters or even saltwater fishing in general. Had some decent gear and pretty much all of the things to get you by or replace something that maybe you broke or forgot on your visit. Minimal bait selections geared more toward shore fishermen. Can not speak to their rental offerings but I would imagine they are adequate to exceptional given the overall well cared for appearance of the shop and equipment both inside and out!

On 7/23/2026 Tucker Oil Company had this to say:
Always helpful!

On 6/18/2026 Nayib Jollouf had this to say:
workers there are great, very nice, seem like they genuinely want to help if you ask and they have great recommendations.

On 6/6/2026 Stephanie Willis had this to say:
Yellowfin was SUPER NICE to us. We rented fishing poles on our vacation and had a lot of trouble using them on the beach. When we returned them, Brigham asked if we caught anything and we said “no.” Our line kept getting tangled and we got really frustrated. He said that just wasn’t gonna work, and he was going to help us catch a fish. He was super generous. He went with us over to a lake a few minutes away and taught us how to fish because he’s a really nice man and a really smart fisherman. We caught 9 fish and it was so much fun, even though mom was flipping out. Haha. Now we know how to catch and release without hurting the fish. We want to give Yellowfin 500 stars. You guys should visit them. From: Chase and Brecken

Contact Us

Yellowfin Ocean Sports
30 Heron's Watch Way Santa Rosa Beach, FL 32459
Phone: (850) 231-9024
Email: brigham@yellowfinoceansports.com

Located on Eastern Lake

Where To Find Us

Payment Types Accepted

American Express, Apple Pay, Debit Cards, Discover, MasterCard, Visa

Our Hours

Holiday Hours May Vary. Please Call For Details.

Monday: 9:00 AM - 5:00 PM
Tuesday: 9:00 AM - 5:00 PM
Wednesday: 9:00 AM - 5:00 PM
Thursday: 9:00 AM - 5:00 PM
Friday: 9:00 AM - 5:00 PM
Saturday: 9:00 AM - 5:00 PM
Sunday: 9:00 AM - 5:00 PM

News

Looking for the best way to experience the beauty of Florida's Emerald Coast? Skip the traffic and cruise through scenic coastal communities with a bike rental from Yellowfin Ocean Sports!

✅ Bike Rentals for All Ages
✅ Easy Access to Local Trails & Beach Communities
✅ Daily & Extended Rental Options
✅ Friendly, Local Service Since 1999

Whether you're exploring Santa Rosa Beach, cruising along 30A, visiting local shops and restaurants, or heading to the beach, our quality bike rentals make it easy, fun, and convenient to get around.

Need more outdoor adventure? We also offer kayak rentals, canoe rentals, beach chair rentals, fishing pole rentals, bait, sunscreen, and more!

📍 Visit Yellowfin Ocean Sports in Santa Rosa Beach and discover why we're a top choice for bike rentals, kayak rentals, and outdoor fun along 30A.

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